I love American Apparel. On any given day, there’s a pretty high chance you’ll find me wearing one of their fleece track jackets or t-shirts. I love the fact that I can get my hipster fix, without having to wade through a bunch thrift stores in the Mission. Their embrace of organic cotton products and sweatshop-free labor allows me to stroke my smug Bay-Area better-than-you sensibilities, for much less than the cost of a Prius.
Lately, however, the American Apparel store near my office has been making me a bit uncomfortable. No, it’s not the numerous sexual harassment lawsuits directed at founder (or the founder’s gross porn-stache).
It’s the mannequins. They’re a bit distracting. My monthly lunch-time walk-and-talk with my boss goes right by the store. And it’s tough to maintain a normal work conversation, when I’m faced with this.
Don’t get me wrong, I like some headless hipster ass in my face just as much as any red-blooded American male, just not when I’m trying to talk shop.
Maybe I’m just easily distracted. No problem, you say: Eyes forward or just choose a different route. But it’s not just the walk to lunch: Grooveshark, SFist and Pitchfork (necessary daily viewing) all carry some steamy American Apparel ads.
And it’s not that I’m shocked by mildly salacious advertising. In fact, I love it. I’m all for the just-nailed-the-girl-next-door aesthetic. Kudos to you American Apparel for making me uncomfortably aroused. It’s just a bit too much during the work hours. When pulling up an email in front of a customer, do I really want to see thigh-highs on the other screen?
socks so good, you don't need pants
Actually, yes, I do want to see thigh-highs on the other screen. But I need as much help as possible keeping a professional workplace, and these ad campaigns are not helping.
So, American Apparel, please confine your naughty advertising to stuff I’m not going to read at work (see TMZ & Perez Hilton), or at least limit the steaminess from 9-5.